Celebrity marketing

What is celebrity marketing?

Today in this article, we want to discuss celebrity marketing and how this system will affect your marketing progress.

These days, marketing has entered our lives through any channel.

And we should say that marketing has been in our lives for many years.

But thanks to social networks, today we see its attractive and enticing appearance.

Celebrity marketing: What is it?

Celebrity marketing is also known as marketing using famous people, branding, and advertising using famous people.

But brands use celebrity endorsements for a variety of reasons. This type of marketing can help increase sales in the short term and brand awareness in a long time.

Celebrity marketing in general

perks of using celebrities for advertising

Celebrities help to represent a significant change for brands (such as rebranding), introduce a new product, or expand the market, which significantly impacts the audience’s minds.

A famous example is the Nike brand, which decided to expand its market.

And in the end, it decided to partner with NBA star Michael Jordan to create a product line and release a series of advertisements.

Or for example, wearing Nike shoes by a famous person like Cristiano Ronaldo can be a powerful strategy to stand out from the competition.

CR7 in celebrity marketing campaign

Cristiano Ronaldo is a famous influencer with 469 million followers who shows his lifestyle by just wearing a pair of Nike shoes, which will impact the audience’s minds.

But advertising with famous people also entails risks. For example, some celebrities advertise several brands simultaneously, which can damage your brand’s reputation and reputation in the eyes of consumers.

The character you choose may be an actor, musician, athlete, politician, or cartoon character.

This character should be familiar to your target audience. When a celebrity endorses a product, people trust that celebrity’s credibility and the quality of the product.

Choosing a celebrity for a celebrity marketing campaign

To select a celebrity for your campaign, you should consider several factors:

  • The credibility and popularity of the celebrity among the audience
  • The extent of celebrity influence
  • Celebrity connection with the product
  • The desired celebrity has not introduced any product or service

Also, since the celebrity trusts the quality of goods and services and personally uses it, it gradually remains in the audience’s minds. Over time, people remember the desired brand with this person.

Celebrity marketing in businesses


In this article, we discussed the influence of famous people and celebrities in advertising and marketing and even in digital marketing. I hope the points I discussed in this article are helpful for you.

In the end, when you choose a celebrity for your marketing campaign, you should pay attention to all the details and try to make the right decision.

All of your decision can make your marketing campaign successful or fail.

We hope you enjoy this article and would like you to share your thoughts with us in the comments.

Leave a Comment

Your email address will not be published. Required fields are marked *